Color Selection Guide for Making Toy Logos
Tasked with the job of creating toy logos, you know for a fact how important it is to ensure that every single logo you come up with will not just be attention-grabbing, but also kid-friendly. It’s a good thing to know that toy sales have increased in the past couple of years since it only means you now have to cater to a bigger audience. But if you seek to get ahead of your competition, you need to come up with unique ways to topple them all.
Even if most people don’t really afford that much attention as to who’s making those toy logos, you know, being part of it all, that the industry is so competitive. Thus, it is very important that you have the skills and talent to come up with the best logos for toys; something that’s unique and timeless, and yet, those even aren’t enough. You still have to dig in deeper on the psychology of color, especially considering the fact that your target audience are kids.
The Age Factor
Interestingly, children will see and respond to colors differently, depending on their age. A good example is using direct contrast of darker colors instead of lighter ones if you happen to be targeting children 2 years old or younger. In other words, children belonging to this age range will likely pick or be intrigued with a toy that comes with a purple logo instead of the one next to it with a light-colored logo.
You also have to recognize the fact that children have a greater tendency to respond to something based on color compared to adults; as such, you must incorporate bright and a wide variety of colors if you happen to be selling or marketing a product like a skybound trampoline.
What this actually means is that if the logo you’re creating is for a toy intended to be sold to both boys and girls, you therefore must use a gender neutral color. You don’t expect a toy wrapped in entirely pink logo to appeal to boys, right?
Don’t Forget the Parents!
You likewise must realize that even if the children themselves have the liberty to choose whichever toy they fancy, the fact remains that the parents are the ones buying them those toys. This implies that the colors you use in your logo must have something positive to portray to the parents. For instance, blue represents calmness, and this is the color you ought to use in your logo for craft-based toys that older children are most likely interested. On the other hand, red represents fun and excitement in adult eyes; this translates as ideal to logos for toys encouraging physical activities like board games.
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